Why choose a Forevermark Diamond?
Forevermark is a diamond brand from The De Beers Group of Companies, which has a history of diamond expertise spanning more than 125 years. Every Forevermark diamond comes with a promise that it is beautiful, rare and responsibly sourced. This promise is symbolized by the unique inscription at its heart.
Forevermark makes a promise of our own: that each of our diamonds is beautiful, rare and responsibly sourced. This promise is symbolized by the unique inscription at its heart, making a Forevermark diamond the ultimate expression of life’s most important promises.
BEAUTIFUL AND RARE
Forevermark diamonds are hand-selected for their beauty and rarity, and each is genuine, untreated and natural. As part of the De Beers Group of Companies, Forevermark benefits from over 125 years of diamond expertise. Experts at the Forevermark Diamond Institute carefully inspect every diamond, going beyond the technical qualities of the 4Cs to hand-pick only those diamonds that are truly beautiful.
Of all the world’s diamonds, less than one percent is eligible to become Forevermark.
Each Forevermark diamond is also responsibly sourced, originating at one of a handful of carefully selected mines that benefit the people, community and country where they are located. Forevermark traces each diamond along its journey, ensuring strict business, environmental and social standards are met at every step.
Every Forevermark diamond receives an inscription that represents our promise that it is beautiful, rare and responsibly sourced. This means you can be proud to own and wear your Forevermark diamond forever.
Invisible to the naked eye, this inscription includes the Forevermark icon and a unique number, making each Forevermark diamond as special as the promise made when it is given or received. The inscription also allows each Forevermark diamond to be registered in your name, confirming it as uniquely yours.
The Forevermark Journey
At each step of its long journey, a Forevermark diamond is hand selected from countless other diamonds for its inherent beauty, craftsmanship, and integrity. Less than 1% of the world’s diamonds are eligible to become a Forevermark diamond.
THE DIAMOND EXPERTS
As part of The De Beers Group of Companies, Forevermark draws on more than 125 years of diamond expertise to bring you the most carefully selected diamonds in the world. Each one is responsibly sourced, and then meticulously cut, polished and evaluated before it is eligible to be inscribed with our proprietary technology that makes it uniquely yours. Forevermark leads the industry with innovative technology and employs practices to ensure high quality and authenticity.
The Forevermark promise means not only that each Forevermark diamond is beautiful and rare but also that it has been responsibly sourced. The Forevermark responsible sourcing standards apply throughout the entire journey of a Forevermark diamond, ensuring that each Forevermark diamond can be given or worn with pride.
Forevermark is proud to lead the industry with regard to responsible sourcing.
SELECTING FOREVERMARK MINING SOURCES
Forevermark has established various business, social and environmental benchmarks that must be achieved by all of our mining sources. These are assessed firstly via the country of origin, followed by the individual diamond mining company. Forevermark selects eligible countries based on a number of variables, including Kimberley Process membership, a positive and proven human rights record, a stable and acceptable political climate, and a stable and acceptable socio-economic situation.
Once a country has been determined eligible, Forevermark then examines the individual diamond mining company. The company must meet a number of specific criteria such as, for example, listing on a reputable stock exchange. Forevermark also assesses the actual operations of each mining company, examining the key areas of company management and employee welfare in terms of safety and security, as well as benefits such as training and education.
It is an important element of the Forevermark promise that our diamonds are sourced from mines that not only comply with our strict political, financial, social and environmental requirements, but also actually benefit the communities in which they are operating. To assess this, Forevermark analyzes the impact on the local area, investigating areas such as health, education and training, investment in the local community infrastructure, and best practices regarding the local environment and ecology. Forevermark diamonds come from mines in countries such as Botswana, Namibia, South Africa, Australia and Canada.
PROTECTING THE ENVIRONMENT
Forevermark diamonds come from mines that operate with consideration for the environment. Almost 200,000 hectares of land around the De Beers group of companies’ mines are set aside for conservation- an area five times larger than the mining footprint and equivalent to two-thirds the size of Yosemite National Park. In Botswana, Jwaneng mine operates a 17,000 hectare Game Park, which is home to more than 1,700 animals and hosts a field unit for Cheetah Conservation in Botswana. Orapa mine has established a Rhino sanctuary reserve which will protect the animal and create sustainable tourism.
REDUCING THE WATER FOOTPRINT
Water scarcity is a global issue. Many of the mines from which Forevermark sources diamonds actively work to reduce their water footprint. De Beers Marine Namibia vessels, which mine diamonds off the coast of Namibia, do this by using seawater for processing. They also use desalinated water for domestic freshwater requirements on board the vessels. At the De Beers group of companies’ South African mines, reused and recycled water makes up approximately 50% of the total freshwater foot print.
Forevermark diamonds come from mines that play a sustainable part in their communities. The hospital at the Orapa mine in Botswana, working in partnership with Botswana’s Ministry of Health, also functions as a district hospital, providing medical services not only to the mine’s employees and their families, but also to the local communities made up of over 64,000 people within a 600 km radius.
BEYOND THE KIMBERLEY PROCESS
The Kimberley Process is an international certification program that was established in 2003 to prevent the sale of “conflict diamonds” – diamonds which are illegally traded to fund conflicts.
Forevermark’s sourcing standards have been developed to add assurance over and above the Kimberley Process, providing extra confidence. While the Kimberley Process covers the country of origin, Forevermark looks at the individual mine and mining company in addition to the country of origin. Not all countries that fall within the Kimberley Process qualify to provide Forevermark diamonds due to our stringent social, business and environmental standards. Furthermore, even if a country does meet Forevermark criteria, only conflict-free diamonds from approved diamond mining sources within that country are eligible to be inscribed as Forevermark.
TRACKING AND TRACING
Every single Forevermark Diamantaire must apply Forevermark’s proprietary Pipeline Integrity Standard, a track and trace manufacturing process that is the foundation of the Forevermark responsible sourcing promise. This process ensures that each
Forevermark diamond is continually tracked, so that we can be sure it has come from an approved diamond mining source.
This means that diamonds which are eligible to be inscribed as Forevermark are kept separate from all other diamonds throughout the supply chain, from the rough source to the polished diamond. At every single point in the manufacturing process, every diamond that will become a Forevermark diamond must be identified clearly, both physically (for example, in different colored containers) and in documentation.
BEYOND THE 4Cs
As every diamond is unique, determining its value is a complex process. Diamond grading is an art that incorporates visual observations, comparisons and precise measurements to assess a diamond’s 4Cs, and it plays a key part in determining a diamond’s value.
Every diamond is a unique miracle of nature, so there are almost as many ways to describe a diamond as there are diamonds. To standardize descriptions of every diamond’s characteristics, a language known as the 4Cs was developed. Each of the 4Cs describes a diamond’s specific characteristics - its cut, color, clarity and carat weight. These characteristics can be helpful when learning about diamonds, but they are only four of the many criteria that can be used to evaluate a diamond. As a result, two diamonds with the same 4Cs criteria may be very different.
To choose a truly beautiful diamond, greater attention and parameters are required. Forevermark looks far beyond the 4Cs, meticulously assessing each diamond to ensure it meets our elevated standards. The key to meticulous selection includes analyzing the symmetry of the girdle, the polish of the table and each facet, and the point of each culet.
To Shop For Your Prefect Forevermark Diamond Engagement Ring- Visit Us in Store: 500 Anastasia Blvd, St. Augustine, FL 32080 or call us 904-829-5855 to experience our full bridal collection by Forevermark.