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Who We Are

A. Jaffe is world-renowned for high-quality metals and stones, as well as flawless ring designs. It's no wonder -- the New York-based company has been bejeweling the fingers of brides since 1892. Each gold or platinum engagement, wedding and anniversary ring is individually designed and handcrafted to perfection. An A. Jaffe ring is a piece that will be treasured now and forever. For more information, visit www.ajaffe.com.
Since 1904, A. Link has been renowned for creating elegant and timeless diamond jewelry, pleasing the most discerning diamond lovers who search for a perfect mix of unparalleled design and superior craftsmanship. THE BEAUTY IS IN THE BRILLIANCE.
Alex and Ani's mission is to design products that adorn the body, enlighten the mind, and empower the spirit. Alex and Ani's collections reflect a design aesthetic that celebrates each wearer's unique essence. Owner and designer Carolyn Rafaelian believes it is her life's work to inspire her customers to relish what is unique and authentic about themselves. Alex and Ani's artistry lies in drawing out the beauty that resides within.
California born fine jewelry and watch brand, ALOR, is the leading global designer and manufacturer of luxury stainless steel cable and 18 karat gold jewelry. ALOR combines casual simplicity with high fashion elegance for the contemporary woman with 18 karat gold, diamond and signature cable designs that are a result of a three decade old establishment. Designer and Chairman Jack Zemer and his wife, ALOR President, Sandy Zemer have created an artful collaboration of timeless yet modern pieces in their family business devoted to women. 
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Ashi Diamonds offers a dazzling range of exquisitely crafted fine jewelry featuring their signature engagement rings and bridal sets as well as contemporary diamond and colored stone jewelry designs. Ashi's exciting collection includes a wide array of beautiful rings, earrings, necklaces, pendants and bracelets that are proven best sellers - and every Ashi jewelry piece exhibits our unparalleled attention to craftsmanship combined with superior design.
The Blue Water Bridal Collection is hand-crafted right here in our store. There are several styles available, from intricate Victorian designs to modern fashions, or we can start from scratch and create anything your heart desires. Settings are available in 14K or 18K in white, yellow or rose gold, or two-tone. Please visit us today and let us create a jewelry design that you will cherish forever.
The special moments in life that take your breath away are few and far between. That's why longtime friends Thierry Bellisha and Haimy Mann set out to celebrate these milestones by founding CrownRing in 1999: a collection of spectacular bridal jewelry that bring happily ever after to life. But what's in the name? The founders believe that when a couple gets married they are king and queen of their world, able to reign over their new life. Hence, the crown. 
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Award-winning designer, Denny Wong, who has been recognized for his fine work by the Hawaii Jewelers Association, started designing jewelry in 1981. The hallmark of all his pieces are workmanship, detail and quality. His innovative creations have won numerous awards and have been featured in newspaper and international jewelry magazines. <br><br>Denny has made Hawaii his home since 1974 and through his passion of jewelry design and love for the islands, he has created many fine lines of jewelry associated with Hawaii. His executive line of Hawaiian jewelry has pleased many patrons. Other fine pieces featuring tropical flowers, whales, dolphins, marine life, Tahitian pearls and other gem stones come alive in his designs.
No other piece of jewelry means as much as a ring. We mark the most significant events in our lives with them. We use them as a statement of love, commitment and of who we are and what we want. That's why we're so committed to crafting only the finest quality rings. Our company simply doesn't make anything else.
Like the pages of ELLE Magazine, ELLE Jewelry evolves from season to season, as colors and fashion trends change for a look that is chic, modern and bold. ELLE Jewelry fuses fashion with high-polished 925 rhodium-plated sterling silver and the highest quality gemstones. Look for the genuine ruby logo on each piece of ELLE Jewelry which represents a woman's inner strength and beauty. ELLE Jewelry designs are contemporary yet timeless, an excellent accessory to current fashion and classic wear.
Forevermark diamonds are the world's most carefully selected diamonds .
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<br>Each Forevermark diamond comes with a promise, that it is beautiful, rare and responsibly sourced. Proof of this promise lies at the heart of every diamond: a unique inscription, invisible to the naked eye.
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<br>Less than one percent of the world's diamonds are eligible to be inscribed as Forevermark.
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When an oyster swallows a grain of sand it feels the discomfort, so it begins to ease the pain by applying a coat of nacre (pearl). It is during this healing process that it creates a beautiful pearl. This is like life itself. It is easy to love in good times, but it takes courage to love through the discomfort of our lives. The gemstone represents the grain of sand, beauty inside and pearl evokes an aura of love,courage and healing. It is this unique transformation that has given birth to the &quot;Diamond in a Pearl&quot; the symbol of love.
About John Hardy 
<br>Established  in  Bali  in  1975,  John  Hardy  is  dedicated  to  the  creation  of  ultimate  beauty through artisan  handcrafted  jewelry. Our  master artisans honor original  craft through the perfection  of  modern  design,  creating  timeless  one-of-a-kind  pieces  that  are  brilliantly alive. 
<br>Each  of  John  Hardy's  distinctive  collections  conveys evocative  symbolism  and honors the transmission of creative energy  from the artist to the wearer. Since  inception, the company has been deeply rooted in the essential values of community, artisanship and sustainability.
When it comes to making beautiful jewelry, no detail is too small to be ignored. All micro-set diamonds are hand set, and then inspected by an experienced artisan using a microscope. This ensures that they reflect light brilliantly, and that no one has to worry about losing a single stone. Each detail is sharp, and every piece has its own unique look and feel. The way Simon G sees it, making an heirloom takes a little bit longer than just making jewelry.
The Sylvie Collection is a bridal line designed to celebrate love. With each style special attention is paid to enhance the center stone to showcase the brilliance of the diamond and to convey distinctive femininity. The line features over 1,000 exquisite styles available in 18 karat and platinum settings. All designs provide couples with flexibility to incorporate any size or shape diamond for the center stone, with consistency that comes from hand-matching the diamonds for each ring, and with ease to select beautiful matching bands. The collection reflects a sophisticated style and symbolizes your love that is rare, beautiful and everlasting.
William Henry creates a range of tools so perfectly conceived and executed that they transcend superlative function to become superlative art. Their cutting instruments offer unmatched performance as daily carry tools and are found among the finest collections in the world. Each component is precision machined to tolerances reserved for aerospace level work -- often measured at 0.0005&quot;, or one twelfth the size of a human hair. The final fit, finish, action, and sharpness of each knife are achieved entirely by hand, employing the irreplaceable craftsmanship developed by generations of master cutlers. William Henry Studio: Authentic Craftsmanship... From Concept to Completion.

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Trunk Show is here!!! Join us tomorrow from 11am-7pm for Champagne and awesome jewelry. #bluewaterjewelers #shoplocal #shopsmall #johnhardy #johnhardyjewelry #trunkshow

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Thank you to all those who have already adopted an Angel for the holidays and a little reminder there are still some who need the Christmas Love!

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Thank you to all those who have already adopted an Angel for the holidays and... Read more

Bracelets have arrived!! #bluewaterjewelers #tjazelle #gemstones #fun #perfectgift #bracelets

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Bracelets have arrived!! #bluewaterjewelers #tjazelle #gemstones #fun #perfec... Read more

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It's that time of year again. Our amazing community comes together in making sure St Augustine Youth Services has a full Christmas! Please take time to see if you would like to adopt an Angel this Holiday❤️️

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A girl needs a set of studs! Starting at $265 and receive 20% off select diamond studs for shop small saturday! #bluewaterjewelers #bothlocations #diamondstuds

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A girl needs a set of studs! Starting at $265 and receive 20% off select diam... Read more

Best Gift for a UF Fan!!! Today it is 1/2 off for shop small. The diamond is actually cut in the shape of an F set in 14kt with blue and orange sapphires. Sale price $885 WOW. #bluewaterjewelers #oneofakind #gogators #shopsmall

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Best Gift for a UF Fan!!! Today it is 1/2 off for shop small. The diamond is ... Read more

Alex And Ani 20% off for Small Business Saturday ❤️️❤️️

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Alex And Ani 20% off for Small Business Saturday ❤️️❤️️ Read more

Excited to see you today!!

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Dear Santa, I would like a Breitling Watch from Blue Water Jewelers please 🙏♥️🎁

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Diamonds Studs starting at $250!!
So many to pick from. Amazing prices just in time for the holidays. 🎁 #shopsmall #shoplocal #thankyouforshoppingsmall

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Diamonds Studs starting at $250!! So many to pick from. Amazing prices just i... Read more

$935 - $9,512 Forevermark Engagement Rings on sale today and tomorrow! #engagementring #bluewaterjewelers #sale #blackfriday

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Simon G is 50% off today and tomorrow!! Thank you for your continued support and choosing to shop small this holiday season. Where will you shop local? ❤️️❤️️

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50% off Designer Bridal Mountings 2 Days Only #bluewaterjewelers #shopsmall #sale #blackfriday #engagementring

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Happy Thanksgiving. So much to be thankful for how can we even make a list. #thanksgiving #staugustine #family #community

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So excited for these gemstone bracelets. New arrivals just in time to shop small. Under $100 #supportlocalbusiness #shopsmall

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So excited for these gemstone bracelets. New arrivals just in time to shop sm... Read more

Shining it up! Polishing white gold starfish earrings. #bluewaterjewelers #shineitup #jewelersbench #lovemyjob #shopsmall

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Amazing!!!!! Brand new hot off the jewelers bench. Diamond pendant surrounded in a halo of diamonds and sapphires. #bluewaterjewelers #shopsmall #diamonds #brandnew

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No reason to wait. You can make a difference now in your community by shopping small. #bluewaterjewelers #shopsmall #staugustine #goshopping Lucky to have so many locally owned family businesses. ❤️️

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