The Forevermark Brand

Forevermark is the diamond brand from The De Beers Group of Companies, which has a history of diamond expertise spanning more than 125 years. Forevermark is committed to the unwavering and passionate pursuit of the world’s most beautiful diamonds, brought to you with integrity.

In Forevermark’s constant pursuit of absolute beauty, every Forevermark diamond undergoes a journey of rigorous selection. Forevermark goes beyond the 4Cs in search of only those diamonds that meet its strict standards for quality and beauty.

Forevermark diamonds are also responsibly sourced. They come from mines that not only comply with strict political, financial, social and environmental requirements, but also benefit the communities in which they are operating. This ensures that each Forevermark diamond can be given or worn with pride.

Forevermark Diamonds

Less than 1% of the world’s diamonds are worthy of the Forevermark inscription – the symbol of the Forevermark promise of beauty, rarity and responsible sourcing.  The inscription, which includes the Forevermark icon and a unique identification number, is 1/5000th the width of a human hair. It is invisible to the naked eye and can only be seen under 50 times magnification. The inscription not only represents the Forevermark promise, but also allows you to register your diamond in your name.

With its promise of beauty, rarity and responsible sourcing, and the unique inscription as a representation of that promise, a Forevermark diamond is the ultimate symbol of the emotions and moments that you wish to cherish forever.

With so many factors to consider when choosing a diamond, Forevermark regularly publish practical diamond guides on how to decide on and care for a diamond.

Responsible Sourcing 

Responsible sourcing is a pillar of the Forevermark brand, and one of the main reasons why everyone can feel proud to give, own and wear a Forevermark diamond. Sourcing our diamonds responsibly means that, throughout their journey from rough to polished diamond, particular care has been taken to ensure responsible business practices, support the advancement of women, and protect the natural world, which is the ultimate source of our diamonds.

SELECTING FOREVERMARK MINING SOURCES

Forevermark has established various business, social and environmental benchmarks that must be achieved by all of our mining sources. These are assessed firstly via the country of origin, followed by the individual diamond mining company. Forevermark selects eligible countries based on a number of variables, including Kimberley Process membership, a positive and proven human rights record, a stable and acceptable political climate, and a stable and acceptable socio-economic situation.

Once a country has been determined eligible, Forevermark then examines the individual diamond mining company. The company must meet a number of specific criteria such as, for example, listing on a reputable stock exchange. Forevermark also assesses the actual operations of each mining company, examining the key areas of company management and employee welfare in terms of safety and security, as well as benefits such as training and education.

It is an important element of the Forevermark promise that our diamonds are sourced from mines that not only comply with our strict political, financial, social and environmental requirements, but also actually benefit the communities in which they are operating. To assess this, Forevermark analyzes the impact on the local area, investigating areas such as health, education and training, investment in the local community infrastructure, and best practices regarding the local environment and ecology. Forevermark diamonds come from mines in countries such as Botswana, Namibia, South Africa, Australia and Canada.

PROTECTING THE ENVIRONMENT

Forevermark diamonds come from mines that operate with consideration for the environment. Almost 200,000 hectares of land around the De Beers group of companies’ mines are set aside for conservation- an area five times larger than the mining footprint and equivalent to two-thirds the size of Yosemite National Park. In Botswana, Jwaneng mine operates a 17,000 hectare Game Park, which is home to more than 1,700 animals and hosts a field unit for Cheetah Conservation in Botswana. Orapa mine has established a Rhino sanctuary reserve which will protect the animal and create sustainable tourism.

To Shop For Your Prefect Forevermark Diamond Engagement Ring- Visit Us In-Store - 500 Anastasia Blvd, St. Augustine, FL 32080 or call us 904-829-5855 to experience our full bridal collection by Forevermark.